Dreamforce 2015: 8 Ways Analytics Changes Business - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud
News
9/17/2015
09:36 AM
David Wagner
David Wagner
Slideshows
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Dreamforce 2015: 8 Ways Analytics Changes Business

Salesforce CEO Marc Benioff and a cast of thousands took the stage at Dreamforce 2015 to talk about how analytics, particularly when based on information drawn from mobile devices and the Internet of Things (IoT), is going to change the way we do business.
Previous
1 of 10
Next

(Image: David Wagner)

(Image: David Wagner)

Dreamforce is an annual paean to Salesforce itself. But this year's event was also a love song to analytics. Literally.

Stevie Wonder took the keynote stage on Wednesday to sing that Dreamforce was the sunshine of his life. From there, Salesforce CEO Marc Benioff and a cast of thousands took the stage to talk about how analytics, particularly when based on information drawn from mobile devices and the Internet of Things (IoT), is going to change the way we do business.

Benioff welcomed us to the Internet of Customers. What the heck does that mean? Benioff said that "Behind everything we all use -- a watch, a car, a kiosk -- behind every one of these connected things is a customer. Even though we're creating all of this data, there is a bifurcation between our customers and our enterprises."

The divide is so big that only 1% of customers have been analyzed using big data or analytics of any kind. But, according to Benioff, those days are over. Analytics driven by IoT is going to create massive customization and a one-to-one relationship with customers. He paraded customers and vendor executives onto the stage to talk about the analytics revolution and the Internet of Customers.

Here, we highlight the ways analytics will change business, as presented by eight executives on the Dreamforce 2015 keynote stage.

David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 10
Next
Comment  | 
Print  | 
More Insights
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll