Expanding the footprint
As a user of other cloud storage services, I like the idea of leveraging a unified ecosystem like Microsoft is putting forth. Firstly, if they are able to seamlessly allow for a single customer interface in terms of how their data is stored, accessed and used, it almost renders the underlying platform obsolete. With Office 365, and OneDrive, you can theoretically work across any device on any platform, a huge advantage for mobile workers who want the flexibility of working from multiple locations without being tied to a single device. I can see employers loving this with the addition of Lync, all of a sudden you can leverage it for both BYOD and mobility strategy, but it could act as the cornerstone of a remote workforce strategy.