Arista Networks Trademarks 'Cloud Networking' - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud
Commentary
10/23/2008
09:07 PM
John Foley
John Foley
Commentary
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Arista Networks Trademarks 'Cloud Networking'

Arista Networks made news with the appointments of Andy Bechtolsheim as chairman and chief development officer and Jayshree Ullal as president and CEO, along with a name change (from Arastra) and three new customers. Easily lost in all that was the little trademark symbol attached to "cloud networking," the term it's begun using to describe its thrust.

Arista Networks made news with the appointments of Andy Bechtolsheim as chairman and chief development officer and Jayshree Ullal as president and CEO, along with a name change (from Arastra) and three new customers. Easily lost in all that was the little trademark symbol attached to "cloud networking," the term it's begun using to describe its thrust.Arista Networks was founded in late 2004--it's name was Arastra at the time -- by Bechtolsheim, David Cheriton, and Ken Duda. Bechtolsheim is better known as co-founder and chief system architect at Sun Microsystems, and the announcement that he's shifting his attentions from Sun to Arista Networks is significant in its own right. Ullal, a 15-year veteran of Cisco, resigned from her senior VP position with that company in May. With Ullal and Bechtolsheim at the top, Arista Networks immediately becomes a key company to watch.

So it's worth noting that Arista Networks is pushing the concept of "cloud networking," which the company says is a newly trademarked phrase. The company refers to its products -- a line of 10 Gigabit Ethernet switches, its Extensible Operating System, and related gear -- collectively as a cloud networking platform. (Earlier this year, Dell tried to trademark "cloud computing." The U.S. Patent and Trademark Office rejected Dell's request in August, saying the term was too generic.)

What is cloud networking? Ullal tackled that question her first day on the job. It refers to the networking requirements inherent in cloud computing, where IT resources are accessed in a highly flexible manner over the Web or another network. Ullal boils cloud networking down to a few key characteristics: scalability, low latency, guaranteed performance, self-healing resilience, and extensible management. "Solving these problems requires a new design approach for the cloud network fabric, starting with software architecture," she writes.

It's clear from Ullal's blog and from talking to Arista Networks that the company is aiming its products at both public clouds (i.e., Amazon's EC2) and private clouds operated from corporate data centers. Bandwidth, response time, and network availability are critical issues in both approaches. One CIO I talked with said he had to add five times the network capacity to support his move to the cloud. Expect to hear a lot more about the networking challenges of cloud computing in the months ahead, and not just from Arista Networks.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
Commentary
Preparing for the Upcoming Quantum Computing Revolution
John Edwards, Technology Journalist & Author,  6/3/2021
News
How SolarWinds Changed Cybersecurity Leadership's Priorities
Jessica Davis, Senior Editor, Enterprise Apps,  5/26/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll