Cellyspace Tool Converts RSS To MMS For Mobile - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Business & Finance
03:41 PM
Connect Directly

Cellyspace Tool Converts RSS To MMS For Mobile

Content is presented in a slideshow format of up to eight slides. Each slide can contain an image, 300 characters of text, and an optional URL.

Cellyspace has introduced a tool for mobile content providers to convert RSS alerts to Multimedia Messaging Service (MMS) messages for mobile handsets.

With RSS-to-MMS conversion, the feed can be viewed without a user first logging on to a mobile Web site or launching a feed-reader application. Instead, subscribers are alerted on receipt of the feed and can view it immediately or whenever it's convenient since the alert is stored in their messaging in-boxes.

"Auto-conversion of RSS content will make mobile syndication easier and more readily available," said Skycore, developers of Cellyspace.com, in a statement. "By delivering multimedia feeds rather than short, text-only feeds subscribers will be more fully engaged in the content."

Converted content is presented in a slideshow format of up to eight slides. Each slide can contain an image, 300 characters of text, and an optional URL for additional content or promotions. Providers may bill for MMS feeds as either premium or standard content; third-party advertising or promotions can also be added to feeds.

"Feeds with both images and text are generally more compelling than those with text alone," Skycore president Rich Eicher said. "Engaging subscribers improves subscription retention and increases their response to any call to action in the feed."

Cellyspace publishing tools are also available for use by content providers to simplify the subscription opt-in process, including an HTML widget and link generator for the provider's Web site; a custom keyword for use in their print and broadcast promotions; and a WAP mobile Internet jump-page generator for mobile advertising networks.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
What Becomes of CFOs During Digital Transformation?
Joao-Pierre S. Ruth, Senior Writer,  2/4/2020
Fighting the Coronavirus with Analytics and GIS
Jessica Davis, Senior Editor, Enterprise Apps,  2/3/2020
IT Careers: 10 Job Skills in High Demand This Year
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/3/2020
Register for InformationWeek Newsletters
Current Issue
IT 2020: A Look Ahead
Are you ready for the critical changes that will occur in 2020? We've compiled editor insights from the best of our network (Dark Reading, Data Center Knowledge, InformationWeek, ITPro Today and Network Computing) to deliver to you a look at the trends, technologies, and threats that are emerging in the coming year. Download it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll