Candidates' Campaign Efforts Lag In Mobile Tech Arena, Analyst Says - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
7/16/2007
01:10 PM
50%
50%

Candidates' Campaign Efforts Lag In Mobile Tech Arena, Analyst Says

Barack Obama is leading the Democrats when it comes to making use of mobile communications technology.

Barack Obama leads the pack among presidential candidates using mobile communications technology, which seems to be the most popular communications technology among young people, a Jupiter analyst reports.

Julie Ask, research director and senior analyst for Jupiter Research, reported Monday that few candidates are taking advantage of mobile technology for campaigning.

Ask pointed out that Obama grabbed a branded short code (62262) for text messaging that spells his last name, while Hillary Clinton and John Edwards have registered codes that don't relate to anything recognizable about them. Obama also gets points for a short keyword selection ("Go"), while Clinton and Edwards use longer words ("Join" and "Today.") Obama offers a mobile icon high on his Web page, ringtones, wallpaper, and an explanation that standard rates apply to text messages, while Clinton and Edwards offer less visibility and content for mobile features. However, some of Obama's features were unavailable when Ask tried to test them out.

In a published analysis for a Jupiter feature on hot topics in the wireless industry, Ask pointed out that other candidates have not reached out to potential voters through mobile technology.

"None of the Republican candidates have done so," she explained. "Someone should send out a newsflash to the candidates: 'Young adults communicate with text messaging on their cell phones."

Ask made an argument for cell phones' usefulness as tools for polling, discussions, and fund raising. She also offered a few pointers for improving mobile campaign tactics. They include some common sense advice like limiting texts to worthy messages -- upcoming events, for example -- and offering something in exchange for mobile phone subscriptions.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
IT Employment Trending Up; Data, Cybersecurity Skills in Demand
Jessica Davis, Senior Editor, Enterprise Apps,  11/11/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Commentary
How to Approach Your Mission-Critical Big Data Strategy
Mary E. Shacklett, Mary E. Shacklett,  11/17/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll