Cablevison Said Ready To Offer $90 All-In-One Bundle - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Cablevison Said Ready To Offer $90 All-In-One Bundle

Published reports say the company is poised to offer a package of local and long-distance phone service, digital cable, and high-speed Internet access.

Cablevision Systems Corp. reportedly is ready to offer unlimited local and long-distance phone service, plus digital cable-TV and high-speed Internet access for $90 a month, a move reflecting the scramble among cable operators to grab and hold on to subscribers.

Cablevision, which has 3 million cable customers in the New York metropolitan area, is offering the $90 service bundle for one year, with plans to continue with a discounted rate thereafter, The Wall Street Journal reported Monday. Cablevision officials did not return phone calls.

The offering is a reflection of cable companies' strategy of trying to lure customers with low-priced packages that would make it difficult for them to switch to competitors later.

"At the expense of short-term revenue, they're looking to increase the stickiness of their subscriber base," said Vamsi Sistla, an ABI Research analyst. There's an assumption in the industry that prices will continue to drop among competitors, so Cablevision is "basically pre-trumping future price drops," Sistla said. "They're trying to stay a few steps ahead in capturing subscribers."

While cable companies have dangled Internet-based phone services in front of potential customers, telecommunication companies have also offered cable TV services. SBC Communications Inc., for example, is offering a similar package to Cablevision's for $105 a month, delivering TV through satellite provider EchoStar Communications Corp. Verizon Communications Inc.'s competitive bundle sells for $123.89 a month in New York.

Other cable companies planning to offer phone service include Comcast Corp. and Cox Communications Inc. All the cable operators are offering telephone service based on standards know as voice over Internet protocol, which sends voice over the Internet in packets similar to E-mail and other data services.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll