What is Web 2.0 Anyway? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
10/18/2007
11:01 AM
Commentary
Commentary
Commentary
50%
50%

What is Web 2.0 Anyway?

The fourth annual Web 2.0 Summit is going on. Should you care? Most of you probably don't, but you should, a little.

The fourth annual Web 2.0 Summit is going on. Should you care? Most of you probably don't, but you should, a little.Of course first we all have to really understand what Web 2.0 really is. And we better do it quickly because Web 3.0 is coming around the bend.

Most of us understand it as user-generated content -- the blogs, wikis, social networking sites  but that's a limited definition and don't get too cozy with your understanding of it anyway. As Richard Martin points out in InformationWeek about the latest Web 2.0 Summit, "To be sure, the whole notion of "Web 2.0" is still in enough dispute that at least some of the time will be spent, as usual, defining just what the term means and how it continues to evolve."

But definitions aside, Web 2.0 is indeed evolving and there are ways for small and midsize businesses to easily take advantage of some of its tools. I asked yesterday where's the beef in web 2.0 for small and midsize businesses. I wanted to know why so many of you were not interested in using Web 2.0 tools.

One of the readers responded: "It's not that we're not interested in using the tools. But - and I think what this study is saying here is pretty clear - nobody is doing it well enough that it makes these useful. Enough with the bells and whistles when it comes to providing info. Focus on the content, not the technology."

But many of Web 2.0 tools are useful, easy to use, and cheap. Blogging is an easy way to connect with your customers and just check out what this concrete business did to get the word out about what they do:

They've had 1,573 views and judging from the production, they didn't have to empty their bank accounts to do it.

And as blogger Wendy Bounds says in Wall Street Journal Online, "But if a concrete company can do it, anyone can."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll