Salesforce Joins Forces With Amazon and Facebook - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

10:27 PM
Fredric Paul
Fredric Paul

Salesforce Joins Forces With Amazon and Facebook Sites wasn't the only announcement made today at its annual Dreamforce 2008 conference. The company also said it was partnering with Amazon Web Services and Facebook. Sites wasn't the only announcement made today at its annual Dreamforce 2008 conference. The company also said it was partnering with Amazon Web Services and Facebook.The idea is to bring cloud computing together by letting developers build applications on the platform that appear natively inside Facebook. The deal with Amazon, meanwhile, makes the company's on-demand storage and computing services available from

You couldn't escape the cloud metaphor, as witnessed by this photo I snapped in front of the event: clouds

Still, according to the Wall St. Journal: "Once you cut past the hype theres something pretty interesting taking place. Businesses that write software that runs on Salesforce.coms platform can now have the same software run on Facebook. And they can use Amazons services to support this software."

To me, the Amazon part of the announcement makes perfect sense, but I'm a bit puzzled by the Facebook deal. Most people use Facebook to stay in touch with friends, not for business purposes. You see a lot more party pics than resumes, and despite examples of recruiting, productivity and project collaboration applications, doing business in that environment offers the possiblity of some real culture clashes.

A press Q&A with Facebook CEO Marc Benioff and private meetings with other Salesforce execs couldn't quite clear up the confusion. Benioff did say that Salesforce plans to hook up with all the top social networks (think MySpace and LinkedIn), but wanted to start with the biggest and best.

Clarence So, Salesforce's chief marketing officer, wondered if my confusion stemmed from still being anchored in what's popular in both worlds today, as opposed to what will be happening tomorrow. So noted that Facebook is increasingly trying to appeal to business users, and said that several companies are running their intranets on Facebook and noted that Facebook now allows users to create multiple profiles for different purposes -- such as business and social uses.

He expanded on the recruiting application, explaining that a job posting on Facebook could get forwarded to other Facebook friends, vastly expanding its reach.

Similarly, Ariel Kelman, Salesforce's senior director, platform product marketing, said the Facebook deal could vastly expand the MyStarbucks idea application on Salesforce to the much larger universe of Facebook users.

Finally, despite the day's political and economic uncertainty, Benioff was characteristically exuberant: "In our opinion, there has never been a better time for cloud computing." He also bashed Microsoft's Azure cloud initiative as a "coalition of the unwilling." and "they hate everybody, we love everybody. That's pretty much the difference."


We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Can Low Code Measure Up to Tomorrow's Programming Demands?
Joao-Pierre S. Ruth, Senior Writer,  11/16/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll