Publishing Video Content Becomes Easier? - InformationWeek

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4/20/2009
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Publishing Video Content Becomes Easier?

Increasingly, small and medium businesses are working with video content, including it in their marketing materials, using it to help employees understand company product features, and relying on it for training. One challenge has been finding simple to use, flexible, inexpensive application development tools, so one vendor is trying to address that need.

Increasingly, small and medium businesses are working with video content, including it in their marketing materials, using it to help employees understand company product features, and relying on it for training. One challenge has been finding simple to use, flexible, inexpensive application development tools, so one vendor is trying to address that need.Video is becoming popular in companies: market research firm International Data Corp. expects business video usage to increase at an annual rate of nearly 50 percent over the next five years. Fledgling Open Box Technologies enhanced its SesameVault mobile application development platform to help companies grappling with this change.

The product is designed to enable businesses to store, manage, and publish video to the web. With SesameVault's embed player, companies can specify a variety of options, including player size, hiding or showing the control bar, and auto-play. Corporations can choose from single and multi-video player templates, the system supports standard and custom aspect ratios, and the product features templates for video, audio, and images. The application development tool is sold in a cloud model, with pricing ranging from $50 to $350 per month, depending on the size of the video application.

The new release features a number of improvements. The products management interface has been enhanced, and its reporting features expanded so companies have an accurate gauge about how much storage they are using. Increasingly, businesses are searching for ways to run video on mobile devices. In response, the company enhanced its product, so it works with mobile devices, such as Apples iPhone and Research in Motions Blackberry.

Open Box, which was founded in 2005, has targeted a growing market. Many businesses are incorporating video into their applications and need quick and easy ways to complete that task. However, the company faces some challenges. It is relatively small and competing against larger software suppliers, such as Microsoft and IBM. If a small and medium business does not use SesameVault, it may at least need something like it.

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