Mobile Commerce: A Multi-Billion Opportunity - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Business/E-Business
Commentary
12/20/2010
09:30 AM
50%
50%

Mobile Commerce: A Multi-Billion Opportunity

Cell phones have become more than an executive productivity tool. They are now a primary way that individuals purchase goods and services, according to market research firm ABI Research.

Cell phones have become more than an executive productivity tool. They are now a primary way that individuals purchase goods and services, according to market research firm ABI Research.The company expects online purchases in the US to reach $3.4 billion in 2010, which is more than double 2009's $1.4 billion figure. Consumers are prone to purchase Computers/Electronics: 20%, Apparel: 13%, Books/Music/DVDs: 9%, Office Supplies: 7%, Housewares/Home Furnishings: 6%, and Entertainment Tickets: 3% online. The market research firm does not include Travel-related purchases, such as airline tickets and, hotels, and in 2010, US consumers are expected to spend another $1.5 billion on those items.

In fact, the use of mobile devices to purchase items has quickly become quite pervasive. In 2008, sales were only $396.3 million. One reason for the growing popularity is that mobile online shopping has been integrated into marketing campaigns and CRM programs.

Small and medium businesses need to make sure that they offer their customers an appropriate way to access their goods and services. Traditionally, it has been difficult for them to support mobile commerce applications, but they will need to add that capability since so many of their customers now prefer that option.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll