Make Your Web Site SEO/Social Media Friendly - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Business/E-Business
Commentary
6/4/2009
03:31 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

Make Your Web Site SEO/Social Media Friendly

In this economy, few companies feel comfortable spending big bucks promoting their Web sites. The alternative is to do everything you can in the areas of seach engine optimization and social networking -- and Lee Odden over at the Online Marketing Blog has some great tips.

In this economy, few companies feel comfortable spending big bucks promoting their Web sites. The alternative is to do everything you can in the areas of seach engine optimization and social networking -- and Lee Odden over at the Online Marketing Blog has some great tips.Odden's post, called Is Your Web Site SEO and Social Media Friendly?, points out that "People discover new sites through search, but also through recommendations made via email, word of mouth and through social media content" in sites like Twitter and Facebook. Just as important, Odden says, "links that occur as an outcome of social media participation can provide positive signals to search engines and affect search visibility."

First comes search, and the key is to make your "Web site easy for search engines to find, make a copy of, understand and rank in search results." Odden lays out 6 key considerations:

  1. Crawlable content
  2. Site organization
  3. Internal links
  4. Keyword usage - content optimization
  5. Code/HTML optimization
  6. Inbound links from external web sites

For Social Media Optimization (SMO)-- a term I just made up -- Odden has three key points:

  1. Fresh content
  2. Social content
  3. Easy to share

SEO and SMO may not make your site super popular, but it can only help. And In Today's Econony (ITE, and I didn't make up that one), it's good to know that it takes mental attention and old-fashioned elbow grease, not massive applications of cash, to make it work.

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
How COVID is Changing Technology Futures
Jessica Davis, Senior Editor, Enterprise Apps,  7/23/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
Register for InformationWeek Newsletters
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll