Google Rounds Out Product Trio With Boost - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
10/27/2010
12:43 PM
Michele Warren
Michele Warren
Commentary
50%
50%

Google Rounds Out Product Trio With Boost

First there was Google Places, which let businesses list themselves for all the web to see. Then there was Tags, which allowed users to expand those listings with coupons, photos, videos, etc. Now Google has announced the beta of Boost, an online advertising solution targeting small businesses.

First there was Google Places, which let businesses list themselves for all the web to see. Then there was Tags, which allowed users to expand those listings with coupons, photos, videos, etc. Now Google has announced the beta of Boost, an online advertising solution targeting small businesses.Starting this week, companies in Chicago, Houston, and San Francisco have the opportunity to try out Boost and see how they like it. The product, which enables business owners to create online search ads from their Google Places accounts, requires no ongoing maintenance or management once it's been set up. Basic ads include a company's name, address, and contact info, but users can give their advertisements some extra zing by adding, say, a link to their Google Places page or the number of reviews their business has gotten.

"Google Boost is our way of addressing simple, straightforward online advertising," says Chikai Ohazama, director of product management at Google. "You don't have to be a sophisticated technology person to use it. This is a 'set it and forget it' type of solution."

Setting up an ad with Google Boost is as easy as providing the name of your business and a brief description, plus a Web or Places page, the category into which your business falls (Restaurant, for example), and a monthly budget. Google Boost does keyword selection and provides basic performance data so that a business can see how its ad is doing. Users pay only when somebody clicks on their ad.

"With this beta, our goal is to work out any of the kinks and make sure we're delivering the performance users expect," Ohazama says. "We're listening to small businesses and giving them ways to grow."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll