That insanely boastful ROI figure comes courtesy of the Direct Marketing Association. The organization estimates that e-mail marketing can generate $57 for every dollar invested. But even if that figure doubles reality it doesn't explain reports that 60% of smaller businesses haven't even tried e-mail marketing. What are you waiting for?An August 2008 study from Opus Research is where that 60% figure comes from. And even if the estimate was high to begin with and has gone down since the report was released, that's still a significant number of small and midsize businesses that have yet to take advantage of what is arguably the ultimate killer app of the digital age.
Unless your target customers are genuine Luddites, deliberate technology avoiders, or outliers who docketed rural electrification act, e-mail marketing isn't a medium you can afford to ignore. But embracing doesn't mean plunging ahead blindly. Fortunately, there's no shortage of tools and resources to help you with your e-mail marketing efforts from the E-Mail Marketing ROI Calculator available on the bMighty tools page to Nilofer Merchant's insights on crafting offers your customers can't refuse to advertising expert Thomas Harpointer's tips.
Of course, bMighty hardly has an exclusive lock on tips and tools for better e-mail marketing. In fact, e-mail marketing solutions provider Campaigner just launched an ongoing series the will deliver more e-mail than one hundred e-mail marketing tips. In fact, the plan is to provide 101 tips, eventually. Each week the firm's Inside Campaigner blog will include 2-3 tips. When all 101 are rolled out, they'll be compiled in a book.
But you don't need to wait for that. Here's the first 5 tips that focus on creating a foundation for your businesses' e-mail marketing (check back with Campaigner for more tips each week):
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