Dell Targets Small and Medium Business With Storage System Enhancements - InformationWeek

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12/11/2007
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Dell Targets Small and Medium Business With Storage System Enhancements

Tired of your dealing with storage solution provider and on the lookout for a new one? If so, Dell wants you to take a closer look at what it has to offer.

Tired of your dealing with storage solution provider and on the lookout for a new one? If so, Dell wants you to take a closer look at what it has to offer.With the volume of information that corporations work with growing at a steady clip, small and medium businesses find themselves trying to centralize their data so they can manage it more efficiently. One of the challenges in meeting this desire has been that such a move often requires a great deal of time, effort, and technical expertise.

Through the years, Dell has built its business largely by simplifying the installation and deployment or complex technologies. Aware of that heritage, the company made three enhancements to its storage products. The new Dell PowerVault DP100, PowerVault 500 and PowerVault 600 include setup wizards, so they can be up and running shortly (Dell claims in as little as 15 minutes) after being taken out of the box. The second enhancement focused on reducing the storage device footprint within the data center: Dells PowerVault MD3000i, PowerVault MD3000 and PowerVault NX1950 products enable users to mix SAS and SATA drives in a single enclosure. Last, the company enhanced its NX1950 unified network storage system, so it now supports SAS, SATA, and 10GB Ethernet.

Because businesses data application requirements have grown significantly during the past few years, the storage market has attracted a lot of attention. Most of the action has been taking place at on the high end of the market, the Fortune 500 companies. As the technology has matured, vendors have been moving down the pecking order, and many are now targeted the small and medium business market sector.

Dell has established a sound beachhead in the market, by providing companies with serviceable products at reasonable prices. However, the company does not have a great deal of expertise in the storage market so the question is: Will it be able to be able to support its devices as the market moves forward? At the moment, the jury is uncertain of the answer to that question.

Does your company currently have a strategic storage supplier? Would you consider buying from Dell? What do you see as the risks and rewards in buying from a company that is a relative neophyte in the storage market?

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