Constant Contact Builds Partner, Customer Bases - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
11/30/2010
10:56 AM
Michele Warren
Michele Warren
Commentary
50%
50%

Constant Contact Builds Partner, Customer Bases

Constant Contact, a provider of marketing and survey tools for SMBs, has upped the ante by integrating its product offerings with social media and marketing services from the likes of HootSuite, Yelp, and Foursquare.

Constant Contact, a provider of marketing and survey tools for SMBs, has upped the ante by integrating its product offerings with social media and marketing services from the likes of HootSuite, Yelp, and Foursquare.HootSuite, which makes a social network management tool, has partnered with Constant Contact, allowing users to share Constant Contact e-mail campaigns through HootSuite with a single click. A drop-down "share options" bar lets users share e-mails individually or all at once over multiple social networks. Also, Yola, a website builder and hosting service for small businesses, has teamed up with Constant Contact. Soon, those who use both services will be able to capture customer information via a "Join My Mailing List" widget.

Meanwhile, Constant Contact is integrating NutshellMail, a free service that lets users manage all their social media accounts in one place and at one time, with Yelp, Foursquare, and Citysearch. NutshellMail organizes and compiles data from multiple social networking sites, sending it in a single interactive e-mail "digest." Through e-mail, users can track customer reviews and view and respond to Friend requests, messages, Wall posts, newsfeeds, Twitter lists, and other social site updates.

In September, Constant Contact launched Social Stats, which allows SMBs to gauge the success of their e-mail marketing campaigns from a social networking point of view. After sending an e-mail campaign, users can view social share data--how many people liked an e-mail newsletter, shared it, Tweeted it, etc. A graphical presentation of the info makes it easy to see at a glance how a marketing campaign is faring among users of Facebook, LinkedIn, Twitter, and other social media sites.

Constant Contact has been growing steadily. The Waltham, Mass.-based company now boasts more than 400,000 customers throughout the United States and is opening an office in San Francisco. A spokeswoman for the company says the decision to unveil a new site was fueled by a desire to become a more active participant in the West Coast technology community, where social-media innovation is rife.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Strategies You Need to Make Digital Transformation Work
Joao-Pierre S. Ruth, Senior Writer,  11/25/2019
Commentary
Enterprise Guide to Data Privacy
Cathleen Gagne, Managing Editor, InformationWeek,  11/22/2019
News
Watch Out: 7 Digital Disruptions for IT Leaders
Jessica Davis, Senior Editor, Enterprise Apps,  11/18/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll