More is better seems to the axiom in the Unified Communications (UC) market, In response, BroadSoft enhanced its services with instant messaging, video, and Web collaboration features.The newest release falls under the BroadCloud moniker and includes a handful of new functions. BroadCloud Instant Messaging & Presence illustrates a subscriber's status via various desktop and mobile devices. BroadCloud Video includes a high-definition videoconferencing services that support a range of room, desktop and soft client video enabled systems. BroadCloud Web Collaboration features a suite of web-based collaboration options, such as screen sharing, a document library, chat, audio and video support, and whiteboarding. The new service includes BroadCloud PacketSmart, a network assessment and monitoring service.

In October, BroadCloud paid approximately $2 million for Casabii. The start up had focused on delivering personalization functions for cloud based services.

BroadSoft has been an early supplier of UC solutions, and to date, the company has had some success in that space. Competition is heating up as large vendors are moving into the UC market, so BroadSoft will need to continue to innovate in order to maintain its market share.