Blogging and Smaller Businesses: Good for Some, Not All - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure
Commentary
12/27/2007
10:48 AM
Commentary
Commentary
Commentary
50%
50%

Blogging and Smaller Businesses: Good for Some, Not All

Is your New Year's resolution to start a blog? For many smaller businesses, blogging can be an effective, cheap marketing tool. But for others, it's a waste of time.

Is your New Year's resolution to start a blog? For many smaller businesses, blogging can be an effective, cheap marketing tool. But for others, it's a waste of time.The New York Times has an article titled, "Blogging's a Low-Cost, High Return Marketing Tool," and it acknowledges the effectiveness of blogging for many smaller businesses.

Smaller businesses should take note, though, of one point buried within the article: "But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority."

The article quotes Guy Kawasaki, managing partner of Garage Technology Ventures and a "prolific" blogger: "If you're a clothing manufacturer or a restaurant, blogging is probably not as high on your list as making good food or good clothes."

It's not only not high on those smaller business' lists but many smaller businesses don't have the time, or the writing skills, to do a blog well. Not surprisingly, a recent American Express survey found that only five percent of businesses with fewer than 100 employees have blogs.

To be sure, if you have the time, blogs can make some smaller businesses money, or at least get them some good attention.

But there are millions of blogs on the web and it's hard to get noticed and make it worth your while. If it makes sense -- the NYT article notes that consultants or niche businesses are most suited to blogging -- give it a shot. But otherwise, there are lots of other New Year's resolutions you can make.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
News
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
Slideshows
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll