Black Friday Online Sales Grow By Double Digits - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Business/E-Business
Commentary
11/29/2010
09:30 AM
50%
50%

Black Friday Online Sales Grow By Double Digits

Drive to the mall or shop from home? A growing number of buyers opted for the latter on Black Friday, underscoring the need for retailers to develop a strong online presence.

Drive to the mall or shop from home? A growing number of buyers opted for the latter on Black Friday, underscoring the need for retailers to develop a strong online presence.Market research firm Coremetrics determined that more consumers (up 15.9% from 2009) purchased goods online on Black Friday than in 2009 and their average spending increased 12.1%, from $170.19 in 2009 to $190.80 on Friday. The company found that consumers have become more savvy: they spend 18% less time online, a change that suggests that they pinpoint specific brands and items before hitting the Search button.

The survey also identified a few emerging trends. Mobile shopping use (5.6%) remains paltry although this area did grow 26.7% from 2009. Social networking sites (less than 1%) also are not widely used as of now but also seem to be gaining momentum.

For small and medium retailers, the message is clear. To attract customers, they need to offer them online shopping options. In addition to remain competitive in the future, these companies will need to upgrade their sites, so they support emerging features, such as support for mobile devices and connections to social networking sites.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll