Apple Upgrades, Price Cuts Make Macbooks/iPhones More SMB Friendly - InformationWeek

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6/8/2009
05:05 PM
Fredric Paul
Fredric Paul
Commentary
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Apple Upgrades, Price Cuts Make Macbooks/iPhones More SMB Friendly

As expected, Apple's announcements at its Wordwide Developers Conference brought us a new Mac OS (Snow Leopard), a faster iPhone with some other enhancements (iPhone 3GS), and some changes and price cuts to the Macbook line. Nothing earth-shaking, really, but all in all they do help to make Apple products more useful, and more affordable, for small and midsize companies.

As expected, Apple's announcements at its Wordwide Developers Conference brought us a new Mac OS (Snow Leopard), a faster iPhone with some other enhancements (iPhone 3GS), and some changes and price cuts to the Macbook line. Nothing earth-shaking, really, but all in all they do help to make Apple products more useful, and more affordable, for small and midsize companies.First off, the iPhone 3GS adds video recording, up to 2x faster processing and data transmission, voice controls, more storage space, and a 3-megapixel camera with autofocus. The upcoming iPhone 3.0 software will add cut, copy, and paste capabilities as well as device tethering (just not on AT&T for a while).

On the operating system front, the $29 upgrade to the new Snow Leopard will free up as much as 6GB of hard drive space and promises to make applications load faster. There will also be changes to the QuickTime interface. It also includes the final release of Safari 4 (also available for Windows).

As for the new Macbooks, look for faster processors and graphics and much lower price tags. As much as $700 lower for the Macbook Air. And a new battery configuration that Apple claims will deliver up to 7 hours of battery life -- but it's no longer user replacable. (You'll have to bring it to Apple when it needs replacement.) The longer life will be a boon for those cross-country plane flights, but not being able to swap in another battery on your own could cause problems for people who spend long hours away from power cords.

But that's really the only possible downside to today's announcements. If your business is already an Apple shop, this is all good news, and may save you some money. If you were considering moving to Apple products, the equation looks better today than it did yesterday.

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