4 Words You Don't Want To Hear About Your Business - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
5/7/2009
11:10 AM
50%
50%

4 Words You Don't Want To Hear About Your Business

Differentiation is what makes your business more appealing to customers. You can differentiate your business with the quality of your products and services, your pricing, customer support, and myriad other ways, but keep your ears perked up for four words that mean you're not standing out from your competitors.

Differentiation is what makes your business more appealing to customers. You can differentiate your business with the quality of your products and services, your pricing, customer support, and myriad other ways, but keep your ears perked up for four words that mean you're not standing out from your competitors.Words matter and if you're paying attention to the words your customers use, you can learn a great deal about how they perceive your business. Marketers give particular focus to words and tend to use certain terms so much they become buzz words -- and the thing about buzz words is at some point they lose not only buzz, but also meaning.

Recently, Warrilow, the small business advisory firm, examined the contrast in how local and national providers were perceived. In particular, the research looked at perceptions of national suppliers who traditionally can beat local providers on price and selection are losing market share to local suppliers. The terms that were associated with national providers unflattering at best and if you start hearing any of these about your business, it may be time to rethink some of your practices before those buzz words become all you hear about your business.

Don't Miss More Recession Tips In The bMighty Financial Crisis Survival Kit

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll