4 Keys To Starting An Online Business - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
8/25/2009
03:29 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

4 Keys To Starting An Online Business

Robin Kohli -- lead developer of E-Junkie and an accidental entrepreneur -- offers up four helpful tips to jumpstart the creation of a new Web-based business.

Robin Kohli -- lead developer of E-Junkie and an accidental entrepreneur -- offers up four helpful tips to jumpstart the creation of a new Web-based business.Suprisingly, Kohli's advice isn't technical. Instead, he focuses on the core issues facing any new online business:

1. Get it off the ground: Don't get all tied up in creating an online store with all the deals and packages and multitude of options available. Keep it simple to a level where you can handle it yourself and can get your key products added to your site easily and focus on the creative and marketing aspect of your business.

2. Get traffic: Don't limit yourself by just creating a storefront. Instead, create a site or a blog that lets you create content around your niche. Content creates community and then commerce follows. Also, having your own site/blog gives you the flexibility to express your creativity and lets you use sharing tools which help you get the word out.

Apart from having a store, listing your products in a marketplace like eBay or Etsy or iTunes also helps, but it's a bad idea to drive traffic from your site to these marketplaces. Remember, you are paying their fee so they can generate sales for you, not the other way round.

3. Convert traffic to sales: Make it easy for the buyers to see how they can add an item to the cart. And once buyers have reached the cart, it should not take more than 2 clicks for them to reach the checkout page where they enter their PayPal or Google or credit card info. And that should be it.

4. Turn buyers into evangelists: If your fine product is backed by equally fine customer service, then there's not a whole lot more left for you to do to turn those buyers into evangelists. But having an affiliate program provides additional incentives to spread the word about your product.

E-Junkie is a shopping cart and digital delivery service which lets anybody sell anything, anywhere (Website, blogs and social networks) in a matter of minutes. E-Junkie's FatFreeCart works "inside" a merchant's Website as a part of it and provides a seamless shopping experience to the buyer.

More From bMighty:

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Commentary
New Storage Trends Promise to Help Enterprises Handle a Data Avalanche
John Edwards, Technology Journalist & Author,  4/1/2021
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
Commentary
How to Submit a Column to InformationWeek
InformationWeek Staff 4/9/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll