Broadbase Updates Analytic Application Suite - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Broadbase Updates Analytic Application Suite

Broadbase Information Systems Inc. will update its suite of customer-facing analytic applications with modules for E-commerce, field service, and help desk.

Broadbase Enterprise Performance Management 3.0 is intended not only to evaluate how efficient and successful a company's operations are, but also how profitable its customers are. The analytic application suite mirrors the functions of traditional customer-relationship management packages; in addition to the three new modules, EPM 3.0 includes sales, marketing, and customer-service modules.

EPM/E-Commerce offers built-in templates to let businesses analyze Web traffic and content and online customer shopping patterns, then use that data for personalization and segmentation. It can be linked with E-commerce applications such as BroadVision, InterWorld, and Microsoft Site Server. EPM/Field Service analyzes contract and service-level agreements, productivity, parts inventory, and product failure rates. EPM/Help Desk analyzes support cost, service quality, customer satisfaction, and call-center workloads.

The suite also features upgrades to existing technology. EPM/Sales adds an enhanced ability to analyze sales profitability and to forecast sales. EPM/Customer Service adds improved abilities to analyze call queues. EPM/Marketing includes improved customer profiling and segmentation. EPM/Foundation, a data mart and analytic application architecture that underpins the suite, adds new adapters to integrate with packaged applications such as Siebel, Clarify, SAP, Oracle, and PeopleSoft. It also includes support for multiple database platforms, as well as Microsoft's OLAP Services and Metadata Repository.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Commentary
Why 2021 May Turn Out to be a Great Year for Tech Startups
John Edwards, Technology Journalist & Author,  2/24/2021
News
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll