Brightcove Acquires Rich-Media Software - InformationWeek

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Brightcove Acquires Rich-Media Software

The goal is to combine both privately held firms to provide Internet TV tools.

Internet TV infrastructure provider Brightcove announced Monday that it has acquired MetaStories, whose StoryMaker interactive Flash content solution will be offered as an interactive component of Brightcove technology or as a standalone product.

Financial details of the acquisition were not disclosed; both firms are privately held.

Although the Seattle-based MetaStories has just 10 employees, the firm already has a distinguished roster of customers, all of which are using StoryMaker to help their drive into the booming Internet TV (IPTV) field.

"Internet TV is fundamentally about delivering video programming through interactive, rich-media experiences that go well beyond what traditional broadcast and cable TV has offered," said Jeremy Allaire, founder and chief executive officer of Brightcove, in a statement.

"MetaStories' rich-media publishing tools complement the Brightcove Internet TV service and significantly expand our ability to meet the broadband publishing and distribution needs of media companies." Allaire was a founder and principal of Internet site development tool maker Allaire Corp., which was sold to Macromedia Inc. for $360 million in 2001.

MetaStories' StoryMaker enables interactive developers including Internet TV producers to assemble video, graphics, text and audio segments for multimedia delivery. In a statement, Neil Budde, news general manager of Yahoo, said: "As Yahoo News made its first forays into original multimedia content, MetaStories was a key reason we could move quickly and with limited resources to launch (news) projects."

MetaStories' customers also include MSN, USA Today, Discovery Networks, National Geographic, and Scripps Networks, the firm reported. "We anticipate that this match up will yield even greater and more targeted services for media companies throughout the U.S," said Channing Dawson, Senior Vice President, Emerging Media, Scipps Networks, in a statement.

Brightcove's solution is used with large companies including the Reuters news service and the New York Times, although the solution also is increasingly utilized by smaller organizations to broadcast

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