Brief: Strong Growth Reported In Online Local Search - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Brief: Strong Growth Reported In Online Local Search

Google and Yahoo were neck-and-neck in market share, with Microsoft's sites a distant third.

The number of people performing online local searches rose 43 percent in July, with Google and Yahoo the most popular destination for people to look for products and services near the home or a locale they planned to visit, a market researcher said Thursday.

Fully, 63 percent of U.S. Internet users, or about 109 million people, conducted a local search in July, ComScore Networks said. Google and Yahoo were neck and neck in market share, with 29.8 percent and 29.2 percent, respectively.

A distant third was Microsoft sites, including MSN, with 12.3 percent of the market, followed by the Time Warner Network, 7.1 percent; and Verizon Communications 6.6 percent.

About four in 10 people using local search were looking for something in their home area, as opposed to a place they planned to visit, ComScore said. Among those searching near the home, 59 percent were looking for a restaurant or something else entertainment related, such as a theater or theme park. Another 52 percent were searching specifically for a business phone number or address.

People using local search were also likely to take action, ComScore said. In the second quarter, 41 percent of local searchers contacted a merchant offline, and 37 percent made contact online.

In total, U.S. online consumers conducted 849 million local searches in July, the firm said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll