Blogging Sparks Boom In Photo-Hosting Sites - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Blogging Sparks Boom In Photo-Hosting Sites

Teenage girls are the biggest users of the photo services, research shows.

The massive rise in blogging has sparked an even bigger increase in traffic on photo-hosting web sites, with teenage girls the biggest users of the latter service, a research firm said Tuesday.

Since the beginning of the year, traffic on image-hosting sites overall has shot up 406 percent to more than 14.7 million unique users, Nielsen/NetRatings said. The number of people using the sites represents 10 percent of the total U.S. Internet population.

The top referring sites for the top 5 photo-hosting sites were blog-hosting service providers MySpace.com, Xnga.com, LiveJournal, Blogger and Microsoft's MSN Spaces, the research firm said.

In July, 29.3 million people, or 20 percent of active U.S. web users, accessed blogging or blog-related sites. That number represented a 31 percent increase since the beginning of the year.

Nielsen analyst Jon Gibs said blogging has lifted traffic on other web sites, but none more than on image-hosting sites.

"Simple text-based diaries (blogs) have evolved into a more image-oriented presentation," Gibs said in a statement.

Nielsen analyst Jon Gibs said blogging has lifted traffic on other web sites, but none more than on image-hosting sites, which have been caught up in the trend of having more photos on blogs.

Girls between the ages of 12 and 17 were the biggest users of photo sites, accounting for 15 percent of the total number of users, Nielsen reported. Teenage girls were two-and-a-half times more likely to visit an image-hosting site than the average user.

"It's not that incredibly surprising," Gibs said of the use of photo sites by teenagers, who have been quick adopters of the "fun element of blogging."

To some extent, teens are copying celebrity-magazine photos that are surrounded by text giving a description of what's shown, Gibs said. Many teens post pictures of places they've been, as well as of themselves and friends.

"Teens are much more interested in personalizing images by commenting on them," Gibs said. "It's a way of expressing their view of the world."

The teens' behavior is a reflection of a general movement among Internet businesses to provide customers with a more customizable and personalized experience online, Gibs said.

Boys between the ages of 12 and 17 were second to girls, accounting for 10 percent of the total number of users. Young men between the ages of 18 to 24 were third with 7 percent.

Young people have created millions of social circles online, and Web journals have become "just another way of getting to know someone," Gibs said.

The top image-hosting site in terms of traffic since January was PhotoBucket, followed, in order, by ImageShack, Putfile.com, TinyPic.com and Imagevenue. The latter three sites launched this year.

In other Nielsen research, Yahoo Inc. had the most traffic in August with 101.3 million unique visitors, followed, in order, by Microsoft, 95.6 million; MSN, 92.1 million; Google Inc., 80.4 million; and America Online Inc., 75.7 million.

In ranking the combined traffic on all the sites owned by a particular company, Microsoft was first with 111.2 million visitors, followed by Time Warner Inc., 103 million; Yahoo, 101.5 million; Google, 81.7 million; and EBay Inc., 57.8 million.

United Online Inc. led in online advertising revenue, followed, in order, by LowerMyBills.com Inc., Vonage Holdings Corp., Apollo Group Inc. and Dell Computer Corp.

The advertiser rankings are based only on revenue from the cost per thousand impressions, or CPM, which is commonly used for banner ads. The rankings, for example, do not include search-based advertising.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll