Peets vs. Starbucks: Who's got the best backscatter collection?
The future competition between chi chi coffee ships may depend, not on whether they offer WiFi but whether they offer wireless backscatter. It may prove to be the service that pulls in customers, not the cappucinos or lattes. The opportunity for battery-less devices to function via use of "reflected" energy could someday even make the coffee passe. If we got over our caffein addiction, the possibiility of backscatter utilization could remain the reason for existence of periodic urban shops, populated by battery-powered and battery-less wireless device users, busily working away.