Re: IBM Buys The Weather Company In Watson IoT Push
I was led here from your other article that mentioned the IBM/Weather Company acquisition. It could wind up an interesting footnote, or it could be quite a smart strategic move. The Weather Company might not seem like a hot brand (pun not intended), but it has quite a large footprint in terms of consumer base and mindshare - when most older people think weather, that's who they think of, and as a result, it's not surprising they have such a huge mobile install base. IBM can have a direct hand in all the IoT, Big Data, Predictive Analytics, and cloud-related functions that weather is sure to be involved in. If they want to roll out something new, they already have tons of customers to put it in front of now.