Analytics versus advanced analytics?
Gartner published a seperate quadrant this year for "Advanced Analytics Platforms," which covers "prescriptive and predictive modeling, forecasting, simulation and optimization." The BI report covered above, in contrast, addresses business intelligence reporting, dashboarding and discovery as well as analysis, forecasting, and optimization. In other words, not-so-advanced analytics. Basics like simple trend analysis that projects forward a bit based on historical data rather than doing complex modeling of factors such as seasonality, pricing variables and so on.
We plan to cover that Advanced Analytics quadrant later this week.