Competing on Analytics: 2017 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Data Management // Big Data Analytics
News
9/13/2017
01:00 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Competing on Analytics: 2017

Analytics thought leader Tom Davenport revisits Competing on Analytics, 10 years after his book on the topic was originally published. We ask him what has changed in that time during this interview.

Eleven years ago, a minority of companies had discovered the advantages of competing on analytics. That's when Tom Davenport, President's Distinguished Professor of Information Technology and Management, Babson College, wrote his now-famous article Compete on Analytics or the Harvard Business Review. A year later Davenport turned the hugely popular article into a book. But while competing on analytics was intriguing 10 years ago, not many organizations were doing it.

"We struggled to find companies, and I would say that maybe 5% of large organizations could be described as analytical competitors 10 years ago," Davenport said in an interview.

A lot has changed since then.

Tom Davenport

Tom Davenport

"If you are competing on analytics today, you probably have a lot more competition than you did 10 years ago," Davenport told me. The recognition of the importance of analytics to business is just one of the huge changes in the last 10 years. Today we have more data from more sources than ever before. More organizations are leveraging cloud computing. More people are carrying mobile devices loaded with sensors that provide marketers with all sorts of new data about customers.

[Read the rest of the story at AllAnalytics.com]

Jessica Davis has spent a career covering the intersection of business and technology at titles including IDG's Infoworld, Ziff Davis Enterprise's eWeek and Channel Insider, and Penton Technology's MSPmentor. She's passionate about the practical use of business intelligence, ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll