Analytics Without Behavior Change Is Just Expensive Artwork - InformationWeek

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Data Management // Big Data Analytics
Commentary
6/7/2019
07:00 AM
Matthew Halliday, Co-Founder, VP of Products, Incorta
Matthew Halliday, Co-Founder, VP of Products, Incorta
Commentary

Analytics Without Behavior Change Is Just Expensive Artwork

IT leaders should keep in mind that a good data analytics design starts with understanding how data is being used within their enterprise organizations.

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