Re: Granular Privacy Protection is coming to Mobile OSes
One needs to accept that there will be atleast some Give and take in this space currently.
If you want Total Privacy ;then don't be Online or don't use most of these Free ad-supported Services/Apps these Developers provide.
Let me give you an example,For all my friends and Family who use Android Smartphones I recommend that they compulsarily install either AVG Free Antivirus or Avast Free Antivirus.
Does that protect against all threats out there in the Android space?No.But atleast its much-much better than being part of Android Mobile Botnet and seeing all your Mobile Data and Processor hijacked for someone else's use.
In return for this what does AVG/Avast ask from us?
The ability to supply Ads at the bottom of the screen whenever their product is running.
If it bothers some of my friends so much(the ads) I tell them to buy the Paid version instead.Some usually do upgrade the rest get used to the Ads.
There was a very interesting article I read recently on Online Ad Networks.Please do read it-
Also,do read all the comments below the main article as well.They are most informative.If it was some ad-maker who was talking about these issues I would'nt give it the slightest notice but because it was a Publisher/Content-Provider I paid extra attention.
What's a given is the Old Ways of Doing Business Online are coming to a close.How things will evolve is anybody's guess.
I though have seen some very interesting Ad-based Models take off in China,India and Africa today.
For instance,Micromax(India's No.1 Smartphone Vendor) has launched an App called the M-AD app(Micromax Advertising Digital Network) exclusively on their own phones.
Here,they have tied up with the world's 2 biggest Mobile Ad Vendors (Facebook and Inmobi) to channel their Ads to this Huge (over 10 million)Exclusive installed Base of Network Users.
What do the users get in return for viewing these ads on their Phones?
Since most of India's Mobile Phone market consists of Pre-paid Consumers they get paid in Talk-time.On Average,Mobile Phone users get to view enough ads on a monthly basis to accumulate enough points to earn about $5/month in Talk-time.Basically,this amount is more than enough to pay for their Monthly Phone Bills(India has the world's cheapest Mobile Phone rates so don't be too surprised).
In China,Alibaba also has setup something on Similar lines for their Vendors.
This way,atleast you don't antagonize your Viewer-base(of Ad-watchers) by delivering something Concrete/Tangible to them rather than hopelessly bombarding them with useless Ads and Privacy Invasions of Various kinds for which they see no tangible returns.