The best way to garner more attention and pull within the enterprise is through results. However, where a lot of people make a mistake here is starting by shooting for the moon. While its great to have goals, its even more important that organizations start with smaller projects that are sure to present data-based answers to known issues. If an organization starts smaller, it will see more successes, gain confidence and more importantly the buy-in and investments needed to continue propelling the organization forward. Actually, as a recent IDG SAS survey showed, most organizations struggle to accomplish many of the key tasks, so it may be smart for most to move to the basics.