At the 6th annual Dreamforce conference this week in San Francisco, attendees were treated to an impressive keynote demonstration of their Winter '09 CRM. The 27th release in less than 10 years does not disappoint, but there was one new feature that really shone. The newly added Salesforce to Salesforce functionality specifically focuses on the importance of building partner relationships and leveraging partners to close deals faster.

The new Salesforce to Salesforce addition to their service permits two Salesforce.com using partner companies to share leads, opportunities and valuable information within their Salesforce.com databases.

George Hu, Salesforce.com's EVP of Applications and Marketing, illustrated the value of Salesforce to Salesforce by touching on the partnership between Delta and Air France. Because the two airlines share customers, it made sense to pool their sales data. Salesforce to Salesforce provides a perfect and seamless way to achieve this common goal.

For more info on the Winter '09 release, take a peek here .