Bad Apple Stinks - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
Commentary
4/29/2005
12:16 PM
50%
50%

Bad Apple Stinks

For many years now, I've been a fan of Apple Computer. That is, I'm a fan of the Apple Computer that produced the iMac, OS X, and Darwin--not the idiot twin who staggers around Cupertino, leering at old ladies and spilling cheap beer all over its ratty Think Different" T-shirt.

For many years now, I've been a fan of Apple Computer. That is, I'm a fan of the Apple Computer that produced the iMac, OS X, and Darwin--not the idiot twin who staggers around Cupertino, leering at old ladies and spilling cheap beer all over its ratty Think Different" T-shirt.

The Good Apple has been very, very good. I'm writing this on an iBook running OS X--the best all-around desktop operating system ever built, in my opinion, from the day Apple released it right through the updated version released this week. The company took the industrial design of its products seriously, even when other PC makers built systems with all the panache of an East German post office. And Apple made a real and lasting contribution to the open-source world through Darwin, the command-line core of OS X that doesn't get nearly the attention it deserves outside of the FreeBSD developer community.

The Bad Apple, on the other hand, sues and harasses journalists who won't roll over and sell out their sources. It exhibits an obsession with secrecy and a sense of paranoia that makes Stalin's Politburo look like an "Up With People!" troupe. And it pulls a publisher's titles from its store shelves, simply because it plans to sell a book revealing that Steve Jobs tore the walls out of hotel suites with a chain saw when he toured with the Eagles.

Wait a minute, that's Joe Walsh. Never mind.

Still, the fact that Apple's executives are all on the verge of swallowing their own tongues over an unauthorized Steve Jobs biography suggests that it's reallytime to give Bad Apple a quick trip to the dark end of a mine shaft. Consider:

  • Prior restraint and harassment of journalists are all the rage in, say, North Korea. Most companies prefer to stay off that bandwagon; Apple is chasing it down the street like a rabid dog going after a sausage truck.
  • Which genius at Apple decided the company could pull off this move without generating more publicity than the book would ever have gotten otherwise?
  • The same one, most likely, who approved the last, equally productive attempt to play this game.
  • John Wiley & Sons is one of the world's biggest book publishers; I doubt the lost revenue from Apple's stores will even qualifiy as a rounding error on its books. My point: It's a bad idea to kick a 300-pound gorilla in the butt because you want it to give up its banana.
This Bad Apple is beginning to stink, if you ask me. Even if it does make a very convincing fruitcake.

Matt McKenzie is the editor of Linux Pipeline. A permanent link to this article is available here.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Commentary
Study: Cloud Migration Gaining Momentum
John Edwards, Technology Journalist & Author,  6/22/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll