Profile of Allen Stern
News & Commentary Posts: 91
Articles by Allen Stern
posted in March 2009
During my corporate days, one of my requirements on every promotion we ran was that there was a way to share the promotion with a friend. For nearly every promotion, sharing was the number one referral to the promotion. The key was to make the act of sharing as easy as possible. Why is word of mouth marketing so important today?
Last week I traveled to Austin, Texas for the SXSW Interactive Festival. I'd like to share some of the videos I recorded throughout the week.
I am here in Austin, Texas, for the next week covering the SXSW Interactive festival. What's SXSW all about and why do I find it relaxing and jam-packed at the same time?
I am a marketer who loves what Quick Response codes can do for marketers and consumers. What are QR codes? Can these new bar codes help print marketing regain some ground lost to online marketing?