Profile of Sandy Kemsley
News & Commentary Posts: 74
is a systems architect and analyst who specializes in BPM and Enterprise 2.0.
Articles by Sandy Kemsley
posted in July 2008
I was going to just link to Mike Kavis' post on the Top-10 Reasons Why People Are Making SOA Fail, but I wanted to added some of my own comments... Number 1 reason: they fail to explain SOA's business value. Kavis recommends (and I completely agree) starting with business problems first, specifically using BPM as the "killer app" to justify the existence of SOA.
Here's a company that gets how marketing 2.0 works: Metastorm is publishing podcasts on iTunes (that is, you can get them without providing your personal information) and it also has a YouTube channel... More companies are realizing that blogging is just the tip of the iceberg when it comes to new ways to interact with their audience.