Profile of Serdar Yegulalp
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Articles by Serdar Yegulalp
posted in February 2011
In only a couple of years, Twitter's gone from what seemed like a mere gimmick to one of the fastest ways to spread the word about something. That makes it seem like an ideal medium for a business to raise notice about its products and services, and in fact that's what a great many companies do. The problem is that the very audience you'll be seeking to engage with Twitter is also the same audience that has a built-in skepticism about social media. Twitter users by and large are entirely too con
The microblogging platform's meteoric rise makes many enterprises think they need to jump on board. However, it's not for every company; here's how to know if a Twitter presence is right for you.