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 Stephen Wellman

Profile of Stephen Wellman

News & Commentary Posts: 475
Articles by Stephen Wellman
posted in January 2007

Blogger Smackdown At AlwaysOn

1/31/2007
Last night's final panel at the AlwaysOn conference in NYC, "Panel: Can Brands Get Away with 'Buzz Marketing' in the Blogosphere?", was the best session so far at this show. It was chock-full of emotion, idealism, and all the kinds of ideas you hope to see on stage at a conference. The session was moderated by CKS Partners founder Bill Cleary and included super-bloggers Jeff Jarvis and Post a Comment

Mobility At AlwaysOn: If You Personalize It Will They Come?

1/31/2007
Mobility took the stage this morning at the AlwaysOn Media conference in New York City. Panelists tried to tackle the question of the third screen: Will consumers respond to mobile ads? How can marketers capitalize on such a small space? Are cell phones too personal a space to hit with marketing messages? The panelists agreed that a couple of factors will contibute to the success of mobile marketing. The first is the personal connection consumers have w

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Meet Your New Spouse: The PC

1/25/2007
Just in time for Valentine's Day hype, a new survey claims that 65% of US consumers over the age of 18 spend more time with their computers than with their spouses or significant others. Talk about tech love.

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