Profile of Cindi HowsonFounder, BI Scorecard
News & Commentary Posts: 156
Cindi Howson is the founder of BI Scorecard, a resource for in-depth BI product reviews based on exclusive hands-on testing. She has been advising clients on BI tool strategies and selections for more than 20 years. She is the author of Successful Business Intelligence: Unlock the Value of BI and Big Data and SAP Business Objects BI 4.0: The Complete Reference. She is a faculty member of The Data Warehousing Institute (TDWI) and a contributing expert to InformationWeek. Before founding BI Scorecard, she was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has been quoted in The Wall Street Journal, the Irish Times, Forbes, and Business Week. She has an MBA from Rice University.
Articles by Cindi Howson
posted in February 2007
At this week's TDWI Executive Summit, CIOs and IT leaders cast their votes on what BI innovation would have the biggest business impact in the next few years. The most highly ranked item: predictive analytics.
Given the perceived value of predictive analytics, why does it seem to have had such lack luster success to date? I suspect the answer is part cultural and part technological.
One thing is clear: When you have four Intelligent Enterprise bloggers blogging on a similar topic, it's important! My fear though, in looking at Web site logs, is that we're not yet grabbing your attention on just how important this topic is. "Structured and unstructured content" is too conceptual to get you excited. Will the "Googlizing of BI" grab your attention?
At first blush, Business Objects' midmarket announcement seemed to me more of the same strategy they've been talking about for the last few years: to pursue both the enterprise BI segment as well as the SMB segment. The difference is in the details, though, and this latest announcement shows a much higher degree of activity and focus.
It might seem odd that a technology analyst and evaluator like myself does not whole-heartedly embrace all the latest technical innovations. As an example, let's take the recent decision by CMP to cease the print version of Intelligent Enterprise. In many respects, I like the online experience of Intelligent Enterprise... But here is the catch: Online media is in its infancy.