Profile of Michele Warren
News & Commentary Posts: 122
Articles by Michele Warren
posted in March 2011
What would you pay somebody--or a firm--to develop a mobile application for your business? I'm talking about an app that lets your customers use their smartphones to get news about your company, check out promos, and browse through products.
Did you know that the most widely used social media channel for small and midsize businesses are company pages on Facebook? Or that SMBs are ditching e-mail marketing in favor of social media advertising?
Security vendor TriGeo Network Security continues to build its partner base and push more sales through the channel. But company executives say the focus isn't so much on numbers; it's on forming strategic alliances with qualified solution providers.
Now even small retailers can have an e-storefront, thanks to a Vancouver, B.C.-based company called Wishpond. Last week, the company took the wraps off its Merchant Offering, which allows retail operations to manage all of their online marketing initiatives in one place.
Apparently, Mark Zuckerberg isn't the only young whiz making waves in the social media world. Justin Graves, who's just 26 years old, has used his copious brain power to build the algorithms that power Social Radar, a product from Infegy.
Even if you're a bricks-and-mortar operation, your website is a "storefront," so make sure it looks good and gives users everything they need without having to dig. Is your site as good as it can be?
Have you started using social media to sell your products or services? If your answer is yes, you're moving in the right direction. Here's another question: Have you incorporated social media into your customer support strategy?
Say hello to yaM, yet another company that's putting in its two cents about how to improve business meetings. This week yaM (for "yet another meeting") unveiled the public beta of its self-named application, which provides tools for improving brainstorming, analyzing priorities, and enhancing collaboration.
Search engine marketing is hot right now, but doing it effectively can be a challenge for small businesses that don't have the time or resources to learn its ins and outs. That's why a number of companies are coming out with products that simplify SEM/SEO for SMBs.
We know the use of social media is exploding in the business world, but what can vendors of these solutions do to earn more mind--and market--share from small and midsize businesses? The SMB Group will have some concrete answers soon.