Michele Warren - Authors & Columnists - InformationWeek

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 Michele Warren

Profile of Michele Warren

News & Commentary Posts: 122
Articles by Michele Warren
posted in November 2010

SMBs Go App-Shopping, Slice And Dice Data

On Wednesday, I wrote a blog about the results of a recent study by the SMB Group. The topic? The top four technology trends and how SMBs can leverage them to grow their businesses. The "winners" were social media management, mobile commerce, application marketplaces, and business intelligence/analytics.

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SMBs Socialize, Go Mobile

A recent report from the SMB Group reveals the top four technologies that small and midsize businesses will likely be focusing on in the coming months: social media management, mobile commerce, application marketplaces, and business intelligence/analytics.

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SMBs: Embrace Imperfection

Think you have to be perfect all the time to succeed? That your business will be "blacklisted" if you make a mistake or if something happens that makes your operation appear less-than-stellar? Not so. In fact, there's one exec who believes you should embrace your humanity, and, as we all know, to err is human.

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Sprout Grows With Location-Based Tools

Justyn Howard knows a little something about small business. That's because he heads up a small company himself: Sprout Social, a Chicago-based operation with about 17 employees. So he understands that SMBs can't afford not to be part of the social media conversation, and that they need simple, intuitive ways to leverage all that social networking has to offer.

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Survey Says! SMB Retailers Expect Respectable Holiday Sales

I was on the phone the other day, on hold and deep in "MuzakLand," when a holiday song came on. That same night, I ran to the store for a few items and was surprised to see cardboard snowflakes and Santas festooned from the ceilings. Is it my imagination, or is the holiday season starting earlier every year?

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Microsoft Unveils Revitalized Partner Network

Your network has arrived! That's the message channel partners get when they visit Microsoft's partner website these days. After years spent refining and re-refining its partner initiatives, the software behemoth has finally unveiled the fruits of its labor.

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Network Automation's Channel Sales Skyrocket

Small businesses: Imagine having a robot that does certain jobs for you. Maybe it handles your payroll every other Friday. Or perhaps it does automatic backups, job scheduling, or event log monitoring. You don't have to pay it a salary, and you don't have to give it annual performance reviews.

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SMBs Set Sights On Social Media Marketing

When I hear "online advertising," I think about those annoying pop-up ads that get in my way whenever I'm trying to read something on the Web. But that's probably because I spend most of my time online searching for information and jumping from site to site. For the social networkers of the world, visiting the Internet is probably a different story, right?

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