J. Nicholas Hoover - Authors & Columnists - InformationWeek

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 J. Nicholas Hoover

Profile of J. Nicholas Hoover

Senior Editor, InformationWeek Government
News & Commentary Posts: 1254
Articles by J. Nicholas Hoover
posted in June 2007

Why Apple-Style Secrecy Won't Work For Microsoft

One of the hallmarks of Apple's current cachet, along with pure stylishness, is its secrecy. Products don't get announced until very close to release date, features sometimes even later, and Apple's public relations department isn't exactly the most open. Apple's caginess certainly breeds intrigue, but it wouldn't work as a corporate policy at a place like Microsoft.

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LinkedIn's Plan To Open Platform Is But A Step

Business social networking site LinkedIn is going to be following in the footsteps of Facebook by opening up APIs over the next several months. Facebook's move has bolstered already skyrocketing membership and led to a ton of new applications. But what does this big step mean for LinkedIn and for social networking in business? Just like everything else in the Enterprise 2.0 world, business social networks won't get used unless they can do something better than e-mail and other apps.

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Enterprise 2.0 In Action At Enterprise 2.0

I came to the Enterprise 2.0 Conference in Boston this week expecting to hear about all the challenges companies are having proving the value of collaborative technologies to their employees and how they were trying to get pilot projects off the ground and what vendors are doing to sell tools like blogs, wikis, and mash-up engines. What I didn't anticipate is that I'd see innovative uses of collaborative technology right here at the show. Exhibit one: Morgan Stanley.

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Google Might Take A Transparency Lesson From Itself

Google's been in the doghouse recently with privacy. Last week, watchdog group Privacy International ranked Google last among its peers in privacy, while Google simultaneously tried to quell European Union concerns that the company's data retention policies didn't meet EU rules to delete unneeded data by saying it would anonymize data after 18 months. Meanwhile, the company's under heat for street-level maps that have caught people urinating in bushes and showing a little too much thong.

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On Microsoft's Boring Names For Business Apps

Microsoft's been getting funky recently with the names of its consumer software -- see Vista, Silverlight, Popfly, and Zune. But as it proved today at its annual TechEd conference for the IT crowd, business apps are getting the short end of the stick on the name front, despite their cool code names.

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Why Google Gears Is Good News, Bad News For Microsoft

Google Gears, Google's new JavaScript API to help Web apps work offline, is certainly an intriguing concept. As recognition that people aren't always online, it will also surely be paraded by Redmond as validation of Microsoft's vision that the future of software covers the desktop, the Internet, and particularly, a combination of the two. But it's not all gravy. Google Gears gives browser apps per

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