Lauren Tucker - Authors & Columnists - InformationWeek

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 Lauren Tucker

Profile of Lauren Tucker

PhD & CEO, Cooler Heads Intelligence
News & Commentary Posts: 1

Dr. Lauren Tucker, CEO, and founder of Cooler Heads Intelligence, is a strategist, a data scientist, writer, and presenter who's passion is making the power of predictive analytics accessible: First, as a tool for mid-market companies, and second as an exciting and rewarding career path for people of women and people of color. As the Director of Decision Sciences at The Martin Agency in Richmond, Virginia, Dr. Tucker developed an innovative approach to advanced analytics and marketing intelligence. Her approach, "data plus human knowledge equals better choices and smarter decisions" enabled clients to access the power of predictive analytics without having "prefect" data. This approach inspired the creation of Cooler Heads Intelligence and enabled companies like Kraft, BFGoodrich, SunLife Financial, Penske Transportation Services and TIAA CREF, to take the mystery, but not the magic, out of marketing planning and investment.

Articles by Lauren Tucker
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
10 Ways to Prepare Your IT Organization for the Next Crisis
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/20/2020
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IT Spending Forecast: Unfortunately, It's Going to Hurt
Jessica Davis, Senior Editor, Enterprise Apps,  5/15/2020
Commentary
Helping Developers and Enterprises Answer the Skills Dilemma
Joao-Pierre S. Ruth, Senior Writer,  5/19/2020
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