Profile of Pierre DeBoisFounder, Zimana
Member Since: 7/6/2017
News & Commentary Posts: 38
Pierre DeBois is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions, then provides recommendations and Web development action that improves marketing strategy and business profitability. He has conducted analysis for various small businesses and has also provided his business and engineering acumen at various corporations such as Ford Motor Co. He writes analytics articles for AllBusiness.com and Pitney Bowes Smart Essentials and contributes business book reviews for Small Business Trends. Pierre looks forward to providing All Analytics readers tips and insights tailored to small businesses as well as new insights from Web analytics practitioners around the world.
Articles by Pierre DeBois
posted in June 2017
Undetected data bias can render a launched predictive prototype model useless. don't let it happen to you. Here's a look at the biases possible and where marketers and agencies should start in their efforts to detect bias.