Benjamin Tomkins - Authors & Columnists - InformationWeek

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 Benjamin Tomkins

Profile of Benjamin Tomkins

News & Commentary Posts: 259
Articles by Benjamin Tomkins
posted in September 2008

Owners Of Smaller Businesses Face Tightening Credit

During the dot com boom, option grants and stock prices dominated water cooler conversation. Then after that blew up, financial small talk shifted to how far underwater those (worthless) options were, but even that dismay was leavened by the relentless increases in real estate values. Now the talk is about what bank will fail next, will the credit markets seize up entirely, and when your essential business equipment will be liquidated.

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No Business Can Afford NOT To Have A Web Site

A longstanding quip about advertising is that half of it works, but no one know which half. A glass half-empty response to this adage might be to scale back marketing efforts. But, on the other side of that coin is the view that predicting which marketing efforts will work is impossible, so no business can afford to miss an opportunity to connect with customers. Yet, that's exactly what more than half of small businesses are doing by NOT (yes NOT) having a Web site.

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Riverbed Reaches For The Data Center With De-Duplication

Wringing every last drop of performance from the network is vital to any business, particularly growing businesses without big bucks for infrastructure upgrades. Getting the most from what you have is the appeal of network optimization -- a new appliance from Riverbed dangles the promise of not only bandwidth efficiency, but also reduced server and storage costs.

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HP Boxes Up Infrastructure For The Midmarket

Business innovation may come from out-of-the-box thinking, but for ease and simplicity there's undeniable appeal to keeping things in the box. That's the concept behind HP's Adaptive Infrastructure in a Box -- everything's in the box, open it up and you're up and running faster than you can say Happy Meal.

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Who The #@*&$%! Do These Googler's Think They Are?

When you rank at the top of the most desired employer list year after year, your stock price is perpetually flying high, and even the naysayers blunt their criticisms with homage to your "smarts," some cranial swelling is inevitable. Though premature to cite historical precedents of hubris run amok, it's nonetheless high time to ask: who the #@*&$%! do these Googler's think they are?

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Coming Election Means Change For IT Budgets

No matter if you're on Barack Obama's bandwagon, reveling in McCain's number 2, Sarah Palin, holding out hope for Nader, polling for Ron Paul, or sitting on the sidelines, you can expect that the results of the coming election will change your businesses' IT budget.

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One Printer, Many Colors Bring Pro Printing In House

The real cost of printing is not the printer, it's the ink. And everyone knows that color ink costs more. So many growing businesses have a workhorse monochrome printer for day-to-day chores and a color printer that sits quietly in the corner waiting for "special" jobs or just send out color work to a print shop. But two new color laser printers may blur that line and allow small companies to create their own low cost marketing collateral.

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Google Chrome Offers More Choice Plus Comics

Google's open source entry into the browser race is turning heads, not to mention burying buzz about the latest beta of Microsoft's IE 8. Despite the comic book announcement, it's no joke -- for small and growing businesses, increased competition is a good thing because it means better browsing options and more of them.

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