Profile of Benjamin Tomkins
News & Commentary Posts: 259
Articles by Benjamin Tomkins
posted in October 2008
Despite bullish predictions that the market for SaaS is ripe and small and midsize businesses are embracing subscription-based applications and IT services, the market for may still be in the early stages, which means lots of opportunity.
Hanging on to your customers is crucial in these tough times, but just keeping them isn't enough. Growing revenue from your existing customers will help keep your business afloat by offsetting, in part, the inevitable slackening of orders and departure of other customers.
How do smaller businesses use and manage IT? Not surprisingly, smaller organizations struggle to compete with larger enterprises and often don't know how to gain access to the high-quality IT services that could offer competitive parity or advantage. But hosted services may open doors previously closed to smaller organizations.
Into the intersection of contracting IT budgets due to the financial crisis and gathering momentum for cloud computing steps Microsoft with Azure, a platform that allows developers to create cloud-computing architectures run from (where else?) Microsoft servers.
Any way that a business owner can conserve cash right now is pure gold. That includes not only expenses on the business side but also on the IT side. The key is to trim IT costs carefully -- with a scalpel not a hatchet -- so the cuts don't hobble your business.
Amid a recession, it's tempting to cut back, to forgo risks, and play it safe. For some things that makes sense, but business owners risk sending their company into a downward spiral if they don't seize some opportunities to keep the business growing.
Business may have concerns about letting vital business data move offsite, but those concerns aren't stopping the SaaS market from growing by leaps and bounds according to a new report. And more big name vendors, such as IBM, are jumping on the SaaS bandwagon.
Infrastructure -- roads and bridges -- is what keeps our society moving, literally, and without management and maintenance, it crumbles. The same is true of your company's IT infrastructure -- the hardware, software, networks, and other systems that keep your business moving require care and feeding. And that costs money. Here are 6 ways to keep those costs under control without allowing your infrastructure to deteriorate and take your business with it.
Customers are the lifeblood of business, but acquiring new customers can be expensive. By contrast, taking steps to hold on to the customers you already have and encourage them to spend more on your products and services can bolster your bottom line.
Right now, business owners are focused on keeping the doors open and rightly so given the business climate. But in the scramble to keep a business afloat, it's easy to overlook another threat -- acquisition from competitors with deeper pockets.
Even in the best of times, the deck is stacked against small and midsize businesses -- fewer resources, less access to capital, and little or no brand awareness. That's why strong fundamentals are so essential to business owners in smaller organizations.
Business owners know how well they're doing relative to last year, last quarter, and last month. Knowing how you're doing relative to your competitors, is another story. That's the gap Freshbooks aims to bridge.
What would you say to a single solution that centralized storage, collaboration, and backup in an on-demand infrastructure for $15 per user per month? Oh and it works on the iPhone too. The power of cloud computing realized or more cloud vapor?
With credit tight and the potential (or reality) of a business slowdown looming, business owners can ill afford IT problems that will suck up valuable time, stymie employee productivity, leave customers and prospects hanging, and cost scarce cash to remedy.
When investment bankers and Wall Street hedge fund managers moan about liquidity, it's tough for business owners to sympathize -- they're concerned about making payroll, overdue notices from suppliers, and keeping the lights on. In other words, cash flow. It doesn't matter if your company has a cadre of accountants or one person in the back room with a paper ledger, cash rules now more than ever.
With credit evaporating, cash is king. For business owners, the pressure to keep the cash flowing makes getting paid for outstanding invoices even more crucial than before. Don't get left holding an unpaid invoice.
The business side of the house is where the rubber of business intelligence meets the road of opportunity. Yet, too often business needs take a back seat to IT and/or finance requirements or processes, eroding the decision-making value of a BI investment. At least that's the issue that Cognos combats with the its newest release.
Facing an economic downturn, the -- understandable -- impulse for many business owners is to pour any available resources into marketing to bring in more business. But it's crucial that business owners think through how the downturn will affect digital marketing before committing dollars to specific programs, vehicles, or campaigns.
The latest "big" company to set its sites on small and midsize companies is IBM with the introduction of a new shared storage option that claims to cut storage costs and require minimal IT resources.
In the third quarter of 2008 there was one venture-backed IPO. One. In the entire quarter! That the increasingly tight credit market was making it harder to maintain operations was already keeping many business owners awake at night, but now it appears that a key source of funding for startup companies has morphed into a mirage -- or has it?