Profile of Cora Nucci
News & Commentary Posts: 156
Articles by Cora Nucci
posted in January 2008
Solar and wind technologies are as popular as Tom Brady and his sparkling choppers. Everybody wants some. Sadly, the green initiatives investors should be pushing for even harder are as glamorous as snaggle-toothed Nanny McPhee: data center efficiencies.
Intel is now the single largest corporate purchaser of green power in the United States, according to the EPA.
Can green business be good business? Two companies highlighted at Demo '08 this week are foregoing the not-for-profit model. One has unveiled a smarter charger for consumer electronics, the other tracks and shares users' energy-saving actions.
Green technology isn't exactly filled with tales of heart-stopping adventure and miscreant behavior, but a new series of environmental videos sure makes it sound that way.
What do Robert Scoble, Bono, and the prime minister of Hungary have in common? They might all be watching you on YouTube before the week is out.
The green rush is in full swing. But like overzealous forty-niners soiling themselves over a chunk of pyrite, companies are discovering there's a lot of fool's green mixed in with the good stuff.