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Author
Mark Smith

Profile of Mark Smith

News & Commentary Posts: 87
Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results.
Articles by Mark Smith
posted in January 2007

The BS in Business Intelligence

1/30/2007
In the last year, corporate management seems to have gained a better understanding of what business intelligence (BI) means to organizations. Executives finally are realizing that information about performance and the metrics that measure it are keys to improving their bottom line. Yet even so, they have invested far less in efforts to support BI than in other areas of information technology.
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