Profile of Seth Grimes
News & Commentary Posts: 213
Seth Grimes is an analytics strategy consultant with Alta Plana and organizes the Sentiment Analysis Symposium. Follow him on Twitter at @sethgrimes
Articles by Seth Grimes
posted in August 2007
I've been puzzling out a technique, used by sites that machine-aggregate content, that may boost pages' Google rankings. The aggregators stuff their pages with (Google) ads and contextually similar - albeit just similar enough - content. All that pseudo-content surely moves them up the Google rankings. How else to explain the success of the bottom-feeders who exploit others' content in order to sell ads?
Search has many limits but the price is right and the alternative, reliance on traditional interfaces and human-structured information, is increasingly perceived as unacceptable. Yet there's still much to be said for old-school information-retrieval methods. Witness a new, search-free IT-market research tool, TechNavio, just launched by Infiniti Research.
The appetite for Search continues to grow rapidly, and Fast Search and Transfer (FAST) has been one of the most aggressive players in the market. Yet FAST's recent difficulties, which appear to involve technical missteps and not just operational issues, should make us rethink the limits of search, particularly when it comes to extravagant claims about search-BI.