Profile of Seth Grimes
News & Commentary Posts: 213
Seth Grimes is an analytics strategy consultant with Alta Plana and organizes the Sentiment Analysis Symposium. Follow him on Twitter at @sethgrimes
Articles by Seth Grimes
posted in June 2007
Voice of the Customer was a central theme at this year's Text Analytics Summit. The aim is to stay on top of reputation, quality, and product-design issues by crunching blog- and message-board text, call-center notes and e-mail, and free-text survey responses. Yet VOC and the analytical approach it typifies are only half the overall text-analytics picture.
The relationship between search and text analytics was a recurring topic at this week's Text Analytics Summit in Boston. The one supports information retrieval and the other just about anything else automated you can do with a document set: complementary functions that rely on similar technical underpinnings. Ramana Rao, who has a wonderful ability to clarify, put it this way: "Google's white box makes everything seem so simple," but "we got to simplicity without handing the complexity of real
We can try to use data mining to forestall terrorist attacks. We can also use it for precision marketing, to predict and reduce customer churn, to forecast product sales. Could our government not do a bit of data mining to understand why someone becomes a terrorist and then do some scenario analysis to see if we can constructively create conditions that will address root causes?